Antidote - The new Limited Edition???

Wow! What is Anitdote??? I found an article about that in Stardolls Top Designers Blog. And i thought, lol, how they know that this will be coming soon. So first of all what does antidote means? An antidote is a substance which can counteract a form of poisoning. The term ultimately derives from the Greek αντιδιδοναι antididonai, "given against". What is Stardoll´s idea with that topic? A brand about poisoning or something greek? I hope it´s the second idea with greek.

Or is it a campain against Antidote?

The antidotes for some particular toxins are manufactured by injecting the toxin into an animal in small doses and extracting the resulting antibodies from the host animals' blood. This results in an antivenom that can be used to counteract poison produced by certain species of snakes, spiders, and other venomous animals. A number of venoms lack a viable antivenom, and a bite or sting from an animal producing such a toxin often results in death. Some animal venoms, especially those produced by arthropods are only potentially lethal when they provoke allergic reactions and induce anaphylactic shock; as such, there is no "antidote" for these venoms because it is not a form of poisoning, though anaphylactic shock can be treated.

Is Antidote a new shop coming soon? Or just another theme? Below you can see the clothes & furnitures from Antidote. So there are clothes & minishop articles. 

And also special is that it is limited. If you check out the tag it has the same bar as the LE Collection, which is kinda weird. Is this like a minishop Limited Edition?...LOL or is stardoll trying to make a knock off LE to make some more money?

I think a new Limited Edition would be so good for us. LE is expensive enough and hard to own. And another brand which is limited would make everything more complicated.